Season 2 UK - Promotional Tour

When Netflix launched Season 2 of its hit reality series Love Is Blind in the UK, the goal was clear: create a promotional tour that would immerse audiences in the unique world of the show. Partnering with Purple Creative, Netflix wanted to bring the drama and anticipation of blind dating to life in a real-world, interactive setting.

BBX was invited to design and deliver the AV solution that would drive this experience across multiple UK cities.

The Challenge

The Love Is Blind format is built around high-stakes decisions — participants connect deeply before ever laying eyes on each other, then must decide whether to continue the relationship once the blind date ends.

For the promotional tour, Netflix wanted to replicate that sense of suspense and choice for live audiences. The brief:

  • Build an interactive lighting system that mirrored the “yes/no” decisions after dates.
  • Ensure reliability and quick setup across London, Manchester, and Glasgow.
  • Deliver a seamless system that aligned with the creative vision of Purple Creative and Netflix.

The Solution

BBX engineered a custom-built interactive control system that made the singles’ choices visible to the audience in real time.

  • Hardware: Arduino microcontrollers formed the backbone of the system.
  • Controls: Custom red and green buttons allowed participants to signal their decision after each blind date.
  • Integration: The system interfaced with QLab to trigger precise lighting changes — red for “no,” green for “yes.”
  • Touring Efficiency: The system was designed for rapid deployment, ensuring reliability and consistency across different venues and tight turnaround times.

Results

  • Engagement: Participants weren’t just watching an activation — they were in control, adding suspense and excitement to the experience.
  • Consistency: The system worked flawlessly across the London and Manchester events, with Glasgow next on the tour.
  • Impact: The activation reinforced the emotional tension of Love Is Blind while showcasing Netflix’s commitment to innovative, audience-first promotions.

For a full breakdown of the equipment used, visit: BBX Media Kit

Impact

By blending creative AV engineering with the storytelling needs of the client, BBX delivered a memorable, interactive experience that helped Netflix and Purple Creative bring Love Is Blind Season 2 to life off-screen. The activation demonstrated how tailored AV solutions can transform brand campaigns into moments that resonate long after the event.